Character Creation
Pokémon Masters Guide
Once your game has finished downloading the extra data needed, you'll be greeted by Blue. He will then start to ask more information about yourself.
Set up your character's name, then choose the next option.
The trainer customization will let you choose your character's gender, skin color, eye color, as well as hair color. Once you've finished choosing your look, press on the check button on the right side.
Blue will then talk to you about the Pokemon Master's League, and asks you to be ready. You'll be then brought with your partner Pokemon, Pikachu to start the game.