I have to reach the second-level prize in the memoir game each time. What am I doing wrong?

Your choices are to play very often or to spend real money to buy snippet packs. To play often, you'll need lots of energy, as provided by a club with an organized drink exchange. Also, earn all the snippet packs from the time-limited events, including Detectives Needed Challenges, Gazebo Celebrations, and Sweep the Board Challenges.

Don't forget players, this game is also a commercial Enterprise.. the game algorithms are designed mostly around Diamond purchases. Snippets, compasses, energy, side game hints , coffee drinks, Etc. All are purchased with diamonds and diamonds must be purchased with real money... unless your Club is always very very good at Team competitions, and you always win every side game. Diamonds awarded during regular gameplay are few and rare. So unless you are content playing the game at a snail's place, and taking many months to unlock the Island, then you will be purchasing diamonds.